MYSTERY BOX

DESIGNING INTUITIVE EXPERIENCES THAT DELIGHT AND ENGAGE USERS

THIS PROJECT AIMS TO CREATE AN

INTERACTIVE STORYTELLING PLATFORM

FOR 14 TO 24-YEAR-OLDS

ESPECIALLY NON-ENGLISH SPEAKERS

IT FOSTERS CREATIVITY AND

ENGAGEMENT, ALLOWING USERS TO

SHAPE THEIR OWN NARRATIVES

THE BRIEF

TARGET AUDIENCE

Age: The target audience primarily consists of individuals aged between 14 to 24 years. This age range encompasses teenagers and young adults who are seeking entertainment and engaging experiences.

Predominantly Non-English Speakers: The target audience is predominantly composed of non-English speakers. This suggests that the app should be designed to accommodate users who may have different language preferences, potentially requiring localization options or support for multiple languages.

Curiosity-Seeking Individuals: The target audience is described as individuals who are constantly seeking engaging and thrilling stories that stimulate their curiosity. This implies that the app should offer intriguing and captivating mystery narratives that pique the interest of users and encourage them to explore different storylines.

Android Platform: The target audience is specifically mentioned to be on the Android platform. This indicates that the app should be designed and developed for Android devices, considering the unique user interface guidelines and design principles of the platform.

WHEN AND WHERE?

ANALYSIS OF THE CONTEXT AND ENVIRONMENT IN WHICH OUR AIDIENCE WILL BE USING THE PRODUCT

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TRIGGER EVENT CAUSING THE NEED OF THIS APP?
need for engaging and thrilling stories may arise from the target audience's desire for entertainment, curiosity, and a desire for escapism from their daily lives

HOW MUCH TIME DO THEY HAVE?
limited time due to academic responsibilities or other engagements

ARE THEY ON A SPECIFIC DIGITAL APP OR PLATFORM?
Target audience may be active on various digital platforms and apps, including social media, messaging apps, and entertainment platforms

WHAT EMOTION DO THEY EXPERIENCE?
arget audience may experience emotions such as excitement, curiosity, intrigue, anticipation, and satisfaction while engaging with the "Mystery Box" application

YOU

WHERE ARE THEY PHYSICALLY?
Physically located in various parts of India, including tier-2 and tier-3 cities

BENCHMARKING

CHAPTER, CHOICES, AND EPISODE ARE MOBILE APPS OFFERING INTERACTIVE STORIES WHERE USERS SHAPE THE NARRATIVE THROUGH THEIR CHOICES. CHAPTER AND CHOICES PROVIDE A RANGE OF GENRES, INCLUDING ROMANCE, FANTASY, AND MYSTERY, ALLOWING USERS TO INFLUENCE THE STORYLINE AT KEY MOMENTS. CHOICES ENHANCES THE EXPERIENCE WITH CHARACTER CUSTOMIZATION AND VISUALLY ENGAGING DESIGNS. EPISODE FOCUSES ON HOLLYWOOD-STYLE INTERACTIVE STORIES SPECIFICALLY DESIGNED FOR MOBILE, WHERE USER DECISIONS DETERMINE THE PLOT'S DIRECTION.

INSIGHTS FROM USER REVIEWS

1. OFFER AFFORDABLE OPTIONS FOR PREMIUM ITEMS TO MAKE THE APP MORE ACCESSIBLE.

2. PROVIDE ALTERNATIVE WAYS FOR USERS TO EARN DIAMONDS AND TICKETS, REDUCING DEPENDENCY ON IN-APP PURCHASES.

3. IMPROVE NON-PAYING USER EXPERIENCE BY OFFERING A SMOOTHER STORY PROGRESSION.

4. BALANCE PREMIUM AND NON-PREMIUM CONTENT TO CATER TO DIFFERENT USER SEGMENTS.

5. GATHER USER FEEDBACK AND REGULARLY UPDATE THE APP TO ADDRESS CONCERNS AND IMPROVE THE OVERALL EXPERIENCE.

MYSTERY BOX APP

STORYBOARD

MAPPING OUT THE CUSTOMER’S JOURNEY TO GET A PICTURE OF WHAT INTERACTIONS THE PRODUCT NEEDS TO SUPPORT.

THE BRIEF

Tap a story to start

View details, ratings, and progress

Play and begin the adventure

Stunning visuals build immersion

Make choices that shape outcomes

Solve puzzles and uncover clues

Your decisions drive the narrative

Welcome to Mystery Box, where captivating stories and thrilling adventures await! Immerse yourself in interactive mysteries where your choices shape the narrative. Designed for young Indian audiences, enjoy stories in regional languages. With balanced progression and innovative monetization, experience seamless gameplay. Solve puzzles, uncover hidden clues, and embark on a visually immersive journey. Join our community, share stories, and connect with fellow mystery enthusiasts. Unlock the world of Mystery Box today!

Language will not be a barrier anymore!

Choose your primary and secondary language during onboarding and seamlessly shift between them while reading stories. Enjoy content in your preferred language, providing a personalized and immersive experience. Gain independence and access captivating narratives in the language that resonates with you the most.

Introducing Read Aloud, an innovative feature of the Mystery Box app that converts story text into captivating voices. Choose from a variety of regional languages and accents, creating a personalized and immersive storytelling experience.

THANK YOU FOR COMING ALONG ON THIS JOURNEY.

Rewards

Welcome to the Reward Section of the Mystery Box app! Here, you can unlock exciting benefits and enhance your experience.

Start by exploring the banner that invites you to watch ads and earn rewards. By engaging with the ads, you can earn valuable keys and diamonds, which are the currency to unlock premium items and features within the app.

Additionally, check out the Challenges section, where you'll find daily tasks and challenges waiting for you. Completing these challenges, such as logging in daily, inviting friends, and actively participating within the app, will earn you more diamonds and keys.

Take advantage of these rewarding opportunities to enhance your gameplay, unlock exclusive content, and enjoy the full potential of the Mystery Box app. Start earning now and embark on thrilling adventures!